● MEDIUM▲ ALLEGED

Purported Deepfake Reportedly Impersonated Consumer Adviser Clark Howard to Promote Auto-Insurance Quote Site

Name: Purported Deepfake Reportedly Impersonated Consumer Adviser Clark Howard to Promote Auto-Insurance Quote Site — incident record
Creator: AI Incident Tracker, LLC
Published: 2026-01-09
License: https://creativecommons.org/licenses/by-sa/4.0/

Reported allegations — unverified

The events described below are based on reporting from the cited sources. No court ruling or regulator finding has been issued. Companies named are presumed not to have admitted liability unless explicitly stated.

Date of incident: January 9, 2026
Jurisdiction: Kennesaw, Georgia, USA
Sources: 3 cited
Last verified: May 25, 2026

Summary

A purported AI-generated video reportedly circulated on social media depicting consumer adviser Clark Howard endorsing an auto-insurance quote tool. A viewer reportedly said she believed it was real and warned others after a similar site led to an alleged flood of unsolicited calls without better rates.

What is reported

Editorial note

factuality_score=93; 2 warnings; tags accepted as-is from pipeline

Sources

This record summarizes the cited reports. See the sources panel for the underlying URLs and archive copies.

Sources

01
yahoo.com — AI deepfake appears to show Clark Howard selling insurance
secondary1/9/2026
02
wsbtv.com — AI deepfake appears to show Clark Howard selling insurance
secondary1/9/2026
03
AI Incident Database — AIID incident #1371
secondary1/9/2026

Source data: AI Incident Database (AIID) by Responsible AI Collaborative, CC-BY-SA 4.0. incidentdatabase.ai ↗ · Editorial analysis, classification, and cross-links © AI Incident Tracker, LLC.